Will Capone
Will Capone
Marketing leader with 8+ years in fintech and top crypto exchanges, specializing in product positioning and GTM strategy for neobanking and DeFi projects.
Marketing leader with 8+ years in fintech and top crypto exchanges, specializing in product positioning and GTM strategy for neobanking and DeFi projects.
Building an Onchain Future
Building an Onchain Future
Everyone deserves a stake in a digitized global economy. Growing up between the US and Brazil, I saw firsthand how governments and financial systems can either empower or exclude people.
That’s why I help build onchain products that put financial control in everyone’s hands. By integrating Product, Marketing, and Design, I launch tools that empower sovereign individuals worldwide.
Everyone deserves a stake in a digitized global economy. Growing up between the US and Brazil, I saw firsthand how governments and financial systems can either empower or exclude people.
That’s why I help build onchain products that put financial control in everyone’s hands. By integrating Product, Marketing, and Design, I launch tools that empower sovereign individuals worldwide.
Areas of Focus
Areas of Focus
01
Discovery
Research and uncover opportunities for product positioning and development.
02
Positioning
Extract clarity from complexity and articulate a differentiated, mission-driven value proposition.
03
Content
Make the tech simple to understand, show its real benefits, and tell a story.
04
Design
Oversee design for beautiful, intuitive interfaces and world-class marketing collateral.
05
Distribution
Develop marketing channels and partnerships to reach customers and drive adoption.
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj, Head of Design at Passfolio
“Will is a hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner, Program Manager at OKX
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj, Head of Design at Passfolio
“Will is a hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner, Program Manager at OKX
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj, Head of Design at Passfolio
“Will is a hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner, Program Manager at OKX
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj, Head of Design at Passfolio
“Will is a hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner, Program Manager at OKX
How I Work
How I Work
Assess
Understand the business and market to inform product strategy and positioning.
Assess
Understand the business and market to inform product strategy and positioning.
Assemble
Coordinate teams, resources, and activities to orchestrate a successful product launch.
Assemble
Coordinate teams, resources, and activities to orchestrate a successful product launch.
Act
Build distribution channels, test tactics, and consistently improve based on market feedback.
Act
Build distribution channels, test tactics, and consistently improve based on market feedback.
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“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj,
Head of Design at Passfolio
“Will is an exceptionally hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner,
Program Manager at OKX
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj,
Head of Design at Passfolio
“Will is an exceptionally hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner,
Program Manager at OKX
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj,
Head of Design at Passfolio
“Will is an exceptionally hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner,
Program Manager at OKX
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj,
Head of Design at Passfolio
“Will is an exceptionally hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner,
Program Manager at OKX