Will Capone
Will Capone
Marketing leader with 8+ years in fintech and top crypto exchanges, specializing in cross-functional coordination and GTM strategy for neobanking and Web3 projects.
Marketing leader with 8+ years in fintech and top crypto exchanges, specializing in cross-functional coordination and GTM strategy for neobanking and Web3 projects.
Building an Onchain Future
Building an Onchain Future
Everyone deserves a stake in the digital economy. That’s why I work to empower sovereign individuals with borderless financial solutions and true ownership of their assets.
My approach to marketing centers on creating integrated brand experiences that help the right type of customer discover a great product in the best way.
Everyone deserves a stake in the digital economy. That’s why I work to empower sovereign individuals with borderless financial solutions and true ownership of their assets.
My approach to marketing centers on creating integrated brand experiences that help the right type of customer discover a great product in the best way.
Areas of Focus
Areas of Focus
01
Discovery
Research and uncover opportunities for product positioning and development.
02
Positioning
Deliberately differentiate the product and articulate a clear value proposition.
03
Content
Make the tech easy to understand, show its real benefits, and tell a story.
04
Design
Oversee design for beautiful, intuitive interfaces and world-class marketing collateral.
05
Distribution
Develop marketing channels and partnerships to reach customers and drive adoption.
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj, Head of Design at Passfolio
“Will is a hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner, Program Manager at OKX
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj, Head of Design at Passfolio
“Will is a hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner, Program Manager at OKX
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj, Head of Design at Passfolio
“Will is a hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner, Program Manager at OKX
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj, Head of Design at Passfolio
“Will is a hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner, Program Manager at OKX
How I Work
How I Work
Assess
Understand the business and market to inform product strategy and positioning.
Assess
Understand the business and market to inform product strategy and positioning.
Assemble
Coordinate teams, resources, and tasks to orchestrate a successful product launch.
Assemble
Coordinate teams, resources, and tasks to orchestrate a successful product launch.
Act
Build distribution channels, test tactics, and consistently improve based on market feedback.
Act
Build distribution channels, test tactics, and consistently improve based on market feedback.
Get monthly insights into marketing strategy and all things onchain
Get monthly insights into marketing strategy and all things onchain
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj,
Head of Design at Passfolio
“Will is an exceptionally hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner,
Program Manager at OKX
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj,
Head of Design at Passfolio
“Will is an exceptionally hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner,
Program Manager at OKX
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj,
Head of Design at Passfolio
“Will is an exceptionally hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner,
Program Manager at OKX
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj,
Head of Design at Passfolio
“Will is an exceptionally hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner,
Program Manager at OKX