Will Capone
Will Capone
Marketing professional with 8+ years in fintech and top crypto exchanges, specializing in product positioning, storytelling, and GTM execution for neobanking and Web3 projects.
Marketing professional with 8+ years in fintech and top crypto exchanges, specializing in product positioning and GTM execution for Web3 projects.
Building an Onchain Future
Building an Onchain Future
I work to empower sovereign individuals with borderless financial solutions and true ownership of their assets. By moving finance onchain, we have the opportunity to deliver what TradFi didn't. Bitcoin has emerged as a public tool for wealth preservation. Stablecoins are enabling instant, global, low-cost transactions. Wallets let us hold the keys to what is ours. And tokenization is broadening access to asset classes that were once reserved for a select few.
I work to empower sovereign individuals with borderless financial solutions and true ownership of their assets. By moving finance onchain, we have the opportunity to deliver what TradFi didn't. Bitcoin has emerged as a public tool for wealth preservation. Stablecoins are enabling instant, global, low-cost transactions. Wallets let us hold the keys to what is ours. And tokenization is broadening access to asset classes that were once reserved for a select few.
Areas of Focus
Areas of Focus
01
Discovery
Research and uncover opportunities for product positioning and development.
02
Positioning
Deliberately differentiate the product and articulate a clear value proposition.
03
Content
Make the tech easy to understand, show its real benefits, and create lore.
04
Design
Oversee design for beautiful, intuitive interfaces and world-class marketing collateral.
05
Distribution
Develop marketing channels and partnerships to reach customers and drive adoption.
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj, Head of Design at Passfolio
“Will is a hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner, Program Manager at OKX
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj, Head of Design at Passfolio
“Will is a hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner, Program Manager at OKX
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj, Head of Design at Passfolio
“Will is a hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner, Program Manager at OKX
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj, Head of Design at Passfolio
“Will is a hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner, Program Manager at OKX
How I Work
How I Work
Assess
Understand the business and market to inform product strategy and positioning.
Assess
Understand the business and market to inform product strategy and positioning.
Assemble
Coordinate teams, resources, and tasks to orchestrate a successful product launch.
Assemble
Coordinate teams, resources, and tasks to orchestrate a successful product launch.
Act
Create content, test tactics, and consistently improve based on market feedback.
Act
Create content, test tactics, and consistently improve based on market feedback.
Get monthly insights into marketing strategy and all things onchain
Get monthly insights into marketing strategy and all things onchain
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj,
Head of Design at Passfolio
“Will is an exceptionally hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner,
Program Manager at OKX
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj,
Head of Design at Passfolio
“Will is an exceptionally hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner,
Program Manager at OKX
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj,
Head of Design at Passfolio
“Will is an exceptionally hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner,
Program Manager at OKX
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj,
Head of Design at Passfolio
“Will is an exceptionally hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner,
Program Manager at OKX