Will Capone
Will Capone
Seasoned marketing professional with over 8 years of experience in fintech startups and leading crypto exchanges, specializing in product storytelling and go-to-market execution.
Seasoned marketing professional with over 8 years of experience in fintech startups and leading crypto exchanges, specializing in product storytelling and go-to-market execution.
Accelerate your product launch
Accelerate your product launch
Building in crypto? Get in touch to bring your product to market faster, cheaper, and with better results.
Building in crypto? Get in touch to bring your product to market faster, cheaper, and with better results.
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj, Head of Design at Passfolio
“Will is a hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner, Program Manager at OKX
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj, Head of Design at Passfolio
“Will is a hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner, Program Manager at OKX
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj, Head of Design at Passfolio
“Will is a hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner, Program Manager at OKX
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj, Head of Design at Passfolio
“Will is a hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner, Program Manager at OKX
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj,
Head of Design at Passfolio
“Will is an exceptionally hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner,
Program Manager at OKX
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj,
Head of Design at Passfolio
“Will is an exceptionally hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner,
Program Manager at OKX
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj,
Head of Design at Passfolio
“Will is an exceptionally hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner,
Program Manager at OKX
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj,
Head of Design at Passfolio
“Will is an exceptionally hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner,
Program Manager at OKX
Building an Onchain Future
Building an Onchain Future
Everyone deserves to benefit from an interconnected, digitized global economy. By advancing self-custody and onchain markets, I have dedicated my career to creating a borderless world where people have full control over their financial futures.
I help make this vision a reality by orchestrating efforts across Product, Marketing, and Design. Whether defining what to build or bringing a product to market, I focus on measurable impact — unlocking new financial opportunities for users worldwide.
Everyone deserves to benefit from an interconnected, digitized global economy. By advancing self-custody and onchain markets, I have dedicated my career to creating a borderless world where people have full control over their financial futures.
I help make this vision a reality by orchestrating efforts across Product, Marketing, and Design. Whether defining what to build or bringing a product to market, I focus on measurable impact — unlocking new financial opportunities for users worldwide.
Areas of Focus
Areas of Focus
01
Discovery
Research and uncover opportunities for product positioning and development.
02
Positioning
Extract clarity from complexity and articulate a differentiated, mission-driven value proposition.
03
Content
Make the tech simple to understand, show its real benefits, and tell a story.
04
Design
Oversee design for beautiful, intuitive interfaces and world-class marketing collateral.
05
Distribution
Develop marketing channels and partnerships to reach customers and drive adoption.
How I work
How I work
Assess
Understand the business and market to inform product strategy and positioning.
Assess
Understand the business and market to inform product strategy and positioning.
Assemble
Coordinate teams, resources, and activities to orchestrate a successful product launch.
Assemble
Coordinate teams, resources, and activities to orchestrate a successful product launch.
Act
Build distribution channels, test tactics, and consistently improve based on market feedback.
Act
Build distribution channels, test tactics, and consistently improve based on market feedback.
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