Will Capone ─ Product Marketing Lead

Drove global adoption of OKX Lite and Wallet, achieving significant user growth and advancing Web3 product innovation.

Drove global adoption of OKX Lite and Wallet, achieving significant user growth and advancing Web3 product innovation.

Product Marketing

Global GTM

Project Management

Established the startup's marketing function and led a comprehensive brand identity overhaul across customer touchpoints.

Established the startup's marketing function and led a comprehensive brand identity overhaul across customer touchpoints.

Marketing Leadership

Branding

Product Positioning

Scaled Passfolio's trading app from zero to 200,000 users across emerging markets before its acquisition by a European bank.

Scaled Passfolio's trading app from zero to 200,000 users across emerging markets before its acquisition by a European bank.

Content Marketing

Affiliates

Business Development

Selected Work