Will Capone ─ Product Marketing Lead

Scaled Passfolio's trading app to 200,000 users across emerging markets before its acquisition by a European bank.

Scaled Passfolio's trading app to 200,000 users across emerging markets before its acquisition by a European bank.

Content Marketing

Affiliates

Business Development

Drove global adoption of OKX Lite and Wallet, achieving significant user growth and advancing Web3 product innovation.

Drove global adoption of OKX Lite and Wallet, achieving significant user growth and advancing Web3 product innovation.

Product Marketing

Global GTM

Project Management

Streamlined marketing operations for MAR Ventures’ portfolio companies, contributing to growth and successful acquisitions.

Streamlined marketing operations for MAR Ventures’ portfolio companies, contributing to growth and successful acquisitions.

Content Marketing

Branding

Events

Improved B2B payment flows and designed landing pages that successfully drove user acquisition.

Improved B2B payment flows and designed landing pages that successfully drove user acquisition.

UX Research

Wireframing

UX Writing

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Selected Work