About

Product marketer with a decade in fintech and crypto, bridging onchain infrastructure and traditional finance.

I work across product, design, and marketing to position solutions clearly, remove friction from customer journeys, and turn technical specs into obvious value.

Get in touch

New rails for finance

Blockchains and digital assets have evolved from retail speculation into true financial infrastructure, powering 24/7 global markets, instant settlement, and composable collateral.

My career spans fintech startups, traditional banks, and crypto exchanges throughout this shift. Today, I market digitally native banking services and stablecoin infrastructure at Anchorage Digital.

Areas of focus

Discovery

Uncover opportunities for product positioning and specialization.

Positioning

Deliberately differentiate the offering and articulate a clear value proposition.

Content

Make the product easy to understand, intuitive to use, and show its practical benefits.

Design

Collaborate with designers on beautiful, intuitive interfaces and world-class marketing collateral.

Distribution

Develop marketing channels and partnerships to reach customers and expand distribution.

“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj, Head of Design at Passfolio
“Will is a hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner, Program Manager at OKX
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj, Head of Design at Passfolio
“Will is a hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner, Program Manager at OKX
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj, Head of Design at Passfolio
“Will is a hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner, Program Manager at OKX
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj, Head of Design at Passfolio
“Will is a hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner, Program Manager at OKX

How I work

Assess

Understand customer use cases to inform product strategy, messaging, and positioning.

Assemble

Orchestrate teams and resources to successfully bring the product to market.

Act

Work across product, design, and marketing to remove friction from the customer experience.

“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj,
Head of Design at Passfolio
“Will is an exceptionally hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner,
Program Manager at OKX
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj,
Head of Design at Passfolio
“Will is an exceptionally hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner,
Program Manager at OKX
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj,
Head of Design at Passfolio
“Will is an exceptionally hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner,
Program Manager at OKX
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj,
Head of Design at Passfolio
“Will is an exceptionally hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner,
Program Manager at OKX

About

New rails for finance

New rails for finance

Areas of focus

Areas of focus

“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”

“Will is a hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”

How I work

How I work

Assess

Assemble

Act