About

Will Capone is a product marketer specializing in instructional content and streamlined user experiences.

He works across product, design, and marketing to remove friction from the customer journey and turn complex technical specs into clear benefits.

Will Capone is a product marketer specializing in instructional content and streamlined user experiences.

He works across product, design, and marketing to remove friction from the customer journey and turn complex technical specs into clear benefits.

Get in touch

A decade in fintech and crypto

Blockchains and digital assets have moved past retail speculation. They have become real infrastructure that powers composable collateral, near-instant transactions, and 24/7 global markets.

Will has been working in fintech and crypto through this shift, and is currently focused on marketing crypto-native banking services and stablecoin infrastructure at Anchorage Digital.

Areas of focus

Discovery

Uncover opportunities for product positioning and specialization.

Positioning

Deliberately differentiate the offering and articulate a clear value proposition.

Content

Make the product easy to understand, intuitive to use, and show its practical benefits.

Design

Collaborate with designers on beautiful, intuitive interfaces and world-class marketing collateral.

Distribution

Develop marketing channels and partnerships to reach customers and expand distribution.

“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj, Head of Design at Passfolio
“Will is a hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner, Program Manager at OKX
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj, Head of Design at Passfolio
“Will is a hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner, Program Manager at OKX
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj, Head of Design at Passfolio
“Will is a hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner, Program Manager at OKX
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj, Head of Design at Passfolio
“Will is a hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner, Program Manager at OKX

How I work

Assess

Understand customer use cases to inform product strategy, messaging, and positioning.

Assemble

Orchestrate teams and resources to successfully bring the product to market.

Act

Work across product, design, and marketing to remove friction from the customer experience.

“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj,
Head of Design at Passfolio
“Will is an exceptionally hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner,
Program Manager at OKX
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj,
Head of Design at Passfolio
“Will is an exceptionally hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner,
Program Manager at OKX
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj,
Head of Design at Passfolio
“Will is an exceptionally hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner,
Program Manager at OKX
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj,
Head of Design at Passfolio
“Will is an exceptionally hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner,
Program Manager at OKX

About

A decade in fintech and crypto

A decade in fintech and crypto

Areas of focus

Areas of focus

“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”

“Will is a hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”

How I work

How I work

Assess

Assemble

Act