Will Capone

Product marketer with over a decade in fintech and crypto. I help businesses uncover their edge, tell their stories, and bring new products to market.

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Moving Finance Onchain

Blockchains and digital assets are rapidly maturing beyond retail speculation, evolving into core infrastructure that enables composable collateral, near-instant transactions, and 24/7 global markets.

With over a decade of fintech and crypto experience, I specialize in helping businesses transition from legacy systems to these highly efficient, blockchain-based settlement and treasury solutions.

Areas of Focus

Discovery

Uncover opportunities for product positioning and specialization.

Positioning

Deliberately differentiate the offering and articulate a clear value proposition.

Content

Make the product easy to understand, show its practical benefits, and tell a story.

Design

Collaborate with designers on beautiful, intuitive interfaces and world-class marketing collateral.

Distribution

Develop marketing channels and partnerships to reach customers and expand distribution.

“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj, Head of Design at Passfolio
“Will is a hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner, Program Manager at OKX
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj, Head of Design at Passfolio
“Will is a hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner, Program Manager at OKX
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj, Head of Design at Passfolio
“Will is a hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner, Program Manager at OKX
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj, Head of Design at Passfolio
“Will is a hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner, Program Manager at OKX

How I Work

Assess

Understand customer use cases to inform product strategy, messaging, and positioning.

Assemble

Orchestrate teams, resources, and tasks to successfully bring the product to market.

Act

Work across product, design, and marketing to remove friction from the customer experience.

“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj,
Head of Design at Passfolio
“Will is an exceptionally hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner,
Program Manager at OKX
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj,
Head of Design at Passfolio
“Will is an exceptionally hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner,
Program Manager at OKX
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj,
Head of Design at Passfolio
“Will is an exceptionally hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner,
Program Manager at OKX
“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”
Caroline P. Kowalsetskyj,
Head of Design at Passfolio
“Will is an exceptionally hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”
Kristen Wagner,
Program Manager at OKX

Will Capone

Will Capone

Moving Finance Onchain

Moving Finance Onchain

Areas of Focus

Areas of Focus

“Will is a standout team player with exceptional people skills, fresh ideas, and excellent marketing expertise—a true asset to any team.”

“Will is a hardworking, challenge-driven colleague with outstanding writing skills and a contagious 'can-do' attitude that has helped me personally many times.”

How I Work

How I Work

Assess

Assemble

Act