Role

Content Marketing Manager

Timeline

2018 - 2018

Location

São Paulo, Brazil

The Role

I essentially started my career at MAR Ventures, a venture capital firm focused on funding and accelerating Latin American fintech startups. MAR began as a “venture builder”, where resources and talent were shared among early-stage portfolio companies until they reached a certain size.

This operating model increased efficiency by socializing costs and knowledge across MAR’s ventures. As the Content Marketing Manager, my role was to support MAR’s portfolio companies and help them set up their marketing operations.

Key Responsibilities

  • Marketing Support: Streamlined the production of marketing collateral, managed social media profiles, and wrote copy for videos, emails, landing pages, social content, and ads.

  • Event Production: Helped organize "Mar Experience", an event where entrepreneurs and policymakers discussed blockchain technology’s transformative potential.

  • Ghostwriting: Authored articles for MAR’s founder, Alexandre Liuzzi, including one on the fintech landscape in Brazil, highlighting why financial services in the country were primed for disruption.

Companies Supported

Transition to Remessa Online

MAR eventually shifted from its hands-on venture builder model to a more traditional VC approach. As a result, I was reallocated to a full-time role as a UX Writer at Remessa Online, MAR’s most successful venture at the time.

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