Remessa Online - Cross Border Payment Platform
Role
UX Writer
Timeline
2018-2019
Location
São Paulo, Brazil
The Role
Remessa Online was where I had my first experience working with product teams. When MAR Ventures pivoted from its venture builder model to a traditional VC firm, many of its team members were reallocated to portfolio companies like Finpass or Remessa Online. Remessa’s founder, Fernando Pavani, appreciated my copywriting skills and invited me to join Remessa as a UX Writer.
While I later found the scope of a UX Writer too narrow for my interests, the role was a worthwhile experience. It involved user research, usability testing, wireframing, and microcopy revision — skills I would later use extensively as a Product Marketing Manager.
Key Projects and Contributions
Revamping B2B Invoicing and Payment Flows
I spent much of my time revamping B2B invoicing and cross-border payment flows. This involved replacing offline workflows handled by customer support with self-serve UI, drastically reducing the time spent by the CS team on operational tasks.
Currency Conversion Landing Pages
I collaborated closely with designer Bruno Lucini to create a series of landing pages that displayed the conversion rates for different currencies. The goal was to improve Remessa’s SEO and create pages that functioned as a “lead magnets”. Although I left the company before the designs were fully implemented, the landing pages we designed are still live today: Remessa Online Currency Conversion Page.
Transitioning to Passfolio
After gaining valuable experience at Remessa Online, I left the company in September 2019 to launch Passfolio, where I took on a broader role as Marketing Lead.